We are not your average creative agency. tour_ist is a small but experienced team that works with a large contact book of specialists. This allows us to remain nimble and efficient when we need to be, and scale up accordingly.
Our core team is Richard Frazier and Max Burnett. Together, we have over two decades of experience across strategy, brand, creative direction, production and photography.
Having worked with the likes of Diesel, MiiR, Nike, Snow Peak, Spotify, tokyobike, Tracksmith and Workshop Coffee, our aim is to help brands and businesses create work of the highest calibre. This involves working openly and collaboratively, adapting what we do to meet your needs and objectives.
The approach may change, but our ethos does not. Every project is underpinned by a desire to build long-term relationships and create ambitious work.
Who we are.
The core team.
Richard Frazier
“I do not believe there is a one-size-fits-all solution to any brand or creative challenge, and am convinced of the need for an extensive tool kit to consistently deliver the best results”.
Richard has spent the last 15 years working across advertising, marketing, communications and brand. Managing campaigns for global banks, fashion brands and pharmaceuticals, he’s also built brands from scratch and created established, passionate communities of thousands of people. From packaging and physical retail, to brand worlds and creative direction, he’s passionate about solving business problems via creativity, design and storytelling.
He’s worked with brands that include HSBC, Diesel Black Gold, Workshop Coffee, Tracksmith and tokyobike.
Max Burnett
“People are the core element in most of the work I capture. It’s this finding that’s led me to become a better communicator with both my clients and my subjects to get the best out of them”
Max has over a decade of photography and direction experience. With a background in architecture, his appreciation for design and composition runs deep.
However, it’s in the areas of movement and dynamism in which he thrives. Whether athletes competing at a high level, revellers enjoying one another’s company or a quiet, solitary moment, Max captures images that tell rich, complex stories.
Previous clients include Nike, Spotify, Mobvoi, Grey Goose, TOPL, Workshop Coffee and Bryanston.